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Marketing (BBA)

The 24-credit-hour Marketing program prepares students for careers in retailing, sales management, advertising, brand/service management, marketing research, and global marketing.

MISSION STATEMENT

The purpose of the Marketing Department is to provide a high-quality, Christ-centered education in marketing that will prepare students to be capable servant leaders in business today and tomorrow.

DEGREE REQUIREMENTS

courses

credit hours (bba)

Developing A Christian Mind

DCM 2301 - Developing a Christian Mind

3

Economics

6

ECON 2301 - Principles of Macroeconomics

ECON 2302 - Principles of Microeconomics

English

9

ENGL 1301 - Composition and Rhetoric I

ENGL 1302 - Composition and Rhetoric II

ENGL 2301 - World Literature I

or

ENGL 2302 - World Literature II

Fine Arts

FINE 1306 - Introduction to Fine Arts

3

Foundations for Excellence

1

FOUN 1101 - Foundations for Excellence

is required of all first-year and transfer students with fewer than 15 credit hours. (AP, CLEP, IB, or dual/concurrent credit earned while in high school does not count toward these 15 credit hours.)

History

6

Choose two:

HIST 1301 - U.S. History to 1865

HIST 1302 - U.S. History Since 1865

HIST 2301 - World Civilization I

HIST 2302 - World Civilization II

Kinesiology

2

KNES 1101 - Fitness for Living

and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.

Mathematics

6

MATH 1307 - Finite Math for Business Analysis

MATH 1308 - Calculus for Business Analysis

Natural Science (1000 or 2000 level courses only)

One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics

4

Religion

9

RELI 1301 - Old Testament Survey

RELI 1302 - New Testament Survey

and

three additional credit hours depending on credit hours transferred at time of initial enrollment

Social Sciences (1000 or 2000 level courses only)

6

POLS 2301 - American National Government

and

an additional three credit hours may be selected from Psychology or Sociology

Speech

COMA 1302 - Speech and Interpersonal Communication

3

TOTAL GENERAL STUDIES HOURS

58

Business Core  

33

ACCT 2301 - Principles of Financial Accounting

ACCT 2302 - Principles of Managerial Accounting

FINA 3301 - Corporate Financial Management

MANA 3301 - Principles of Management (S-L)

MANA 3305 - Managerial Statistics

MANA 3306 - Management Communication

MANA 3308 - Business and Public Law

MANA 4301 - Operations and Quality Management

MANA 4320 - Strategy and Problems in Management

MRKT 3301 - Principles of Marketing

STIM 3301 - Information Systems for Management

Marketing Major

24

MRKT 3302 - Marketing Research and Analysis

MRKT 3303 - Promotional Strategy

MRKT 4301 - Retail Management and Merchandising

MRKT 4302 - Professional Selling and Sales Management

MRKT 4330 - Strategies and Problems in Marketing

MRKT 4345 - Consumer Behavior

Plus 6 upper-level elective credit hours in marketing

Electives

Upper-Level Business Electives

Lower or Upper-Level Business Electives

0

5

TOTAL CREDIT HOURS REQUIRED

120

A 120-credit-hour minimum for a bachelor's degree is required, including 42 upper-level credit hours

Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.

(S-L)=Course(s) with field-based service-learning component.

MINOR IN MARKETING

See information about the marketing minor here.

Students are required to take the Major Field Test (MFT) as part of MANA 4320 Strategy and Problems in Management. Students will prepare for the exam through completion of the coursework of MANA 4320.

 Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.