STEM Master of Business Administration

The STEM MBA with a Marketing Analytics specialization equips participants to apply digital marketing and analytic skills to make data-driven decisions for complex problem-solving.  Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analytics.  Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to creatively use technology and market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently.  Focus is on the impact that data analytics has on marketing, advertising, and brand strategy; it’s not just driving the data, it’s about making informed decisions based on the meaning of that data.

STEM MBA Admissions

All applicants for the DBU STEM MBA program must meet the following criteria:

1. A bachelor’s degree from a regionally accredited institution

2. Evidence of sound moral character and compatibility with DBU’s mission
   
   In addition, the Master’s Degrees Admission Committee will review the following criteria as it strives to take a holistic view of the applicant in order to determine the likelihood of success in the STEM MBA program:
   

3. A likelihood for academic success as demonstrated by a GPA of 3.0 or higher. (The Master’s Degrees Admission      Committee may take into consideration the student’s performance in the last 60 hours of undergraduate coursework as it   reviews undergraduate performance.) 

4. A minimum GMAT score of 425

5. Five or more years of significant, substantive managerial/leadership experience that may be evidenced through résumé review, applicant interview, or employer recommendations.

6. 12 hours of graduate work from an accredited institution with a grade point average of 3.0 or higher.

Full Admission

Applicants who meet criteria 1, 2, and 3, in combination with one of criteria 4-6, may be granted Full Admission.The Master’s Degrees Admission Committee strives to take a holistic view of the applicant in order to determine the likelihood for success in the STEM MBA program. Applicants who show potential for graduate study, but who do not meet the criteria for Full Admission may be admitted for up to 12 hours under Provisional status.

Provisional Admission

Applicants admitted under Provisional Admission must fulfill the conditions of this status as identified by the Master’s Degrees Admission Committee in order to continue in the program past 12 hours. Students under Provisional Admission must maintain a 3.0 GPA and receive no grades below “B.” Students admitted under Provisional Admission will be granted Full Admission upon successful completion of 12 credit hours and fulfillment of the conditions of their admission as determined by the Master’s Degrees Admission Committee.

Deferred Admission

Applicants meeting criteria 1 and 2, though not meeting criteria 3 and one of 4-6, may be determined by the Master’s Degrees Admission Committee to show potential for graduate study. These applicants will be asked by the committee to complete certain requirements, such as requisite coursework and/or an entrance examination before an admission decision will be made. These applicants must fulfill all requirements which are determined by the Master’s Degrees Admission Committee as necessary prior to final committee review and admission decision. 

Note: Applicants for whom there is no evidence to demonstrate a likelihood for success in the STEM MBA Program may be denied admission to the program.

STEM MBA FOUNDATIONAL REQUIREMENTS

All graduate business students are required to complete the foundational courses for the appropriate program through undergraduate or graduate coursework. Students who have not completed appropriate undergraduate business courses will be required to take equivalent courses (may be 5000 or 6000 level depending on deficiency) upon acceptance to the program. Students who have completed equivalent business courses may have any (or all) of the requisite courses waived, if courses taken meet the waiver criteria:

• The completed undergraduate course is equivalent to the 5000/6000 level course.

• The course grade is at least a grade earned of B.

• The course is taken at a regionally accredited institution.

• Foundational courses from non-U.S. universities in foreign countries may not be considered for waiver.

• Foundational courses will not be accepted if completed through correspondence, life and work experience, CLEP, or other standardized testing.